Definite Guide To Discovery Phase In Software Development

Definite Guide To Discovery Phase In Software Development

Software development is usually a complex process as it involves lots of factors like change of the goals of businesses, changing mobile trends, needs to refactor, etc. The overall agenda of developing software is to meet the need and expectations of the consumer. Thus, if all the factors are not aligned with the customer’s requirement then there are chances of the failure of the project.

Software development company India, always practice completing the assigned project, stage-wise. It prevents the projects to fail due to any of the causes mentioned below:

-Not much informed about the existing gaps in the module

-Not aware of the pain areas of the organization’s system

-Communication gap within the team or between a team and the business owner

-Going beyond budget and the given timeline

-The importance of the project is not understood properly

-Lack of innovative ideas and passion to work on a project


-Discovery Phase refers to a preparatory stage of the project where all the groundworks are done beforehand. Now the groundwork includes the works like studying the target audience, deep analysis of the market and the existing competition, collect the happenings in the industry and learn the best practices, knowing the existing & upgraded technology, learning about measurable deliverables, and more.

-During this stage, the requirements are being collected, the priorities are assigned, and a roadmap is created to understand that technically how the idea will be transformed to the launch phase.

-Discovery phase is an as important stage of the project as the architectural plan for building the house.

-The goal here is to bring clear-cut clarity between the goals of the business and the modules of the project. Also have a detailed clarity of the budget, timeline, and experience of the user.

-The discovery phase can be as short as two weeks and get extended up to two months.

-The cost sometimes is fixed and sometimes it is charged on an hourly basis.

-Some of the key positions who are engaged in this discovery phase are the Business Analyst, Project Manager, or Account Manager who takes the lead. Some other members who are involved are developers, designers, team leads, project co-ordinates, estimation team, etc.


Below mentioned are the main stages of the Discovery Phase for any of the software Development Project:

1)Initial Contact

-It is from where everything is started, any agency or company comes to the client with the ideas and if they well match the budget of the client, they discuss it further.

-The initial call is scheduled with the technical head and sales head to understand the actual and requirements, so that they can frame a budget accordingly.

-At this stage, a basic contract between the client and company is decided which includes detail of requirements, the amount of time (in hours), cost values are submitted by the company to the client.

-If the client agrees to it and signs the contract then the first stage of the discovery phase is initiated.

2)Understanding the business goals

-At this stage the sales head, technical leads, and business analysts come together at a common platform to discuss the crucial factors to meet ultimately the business goals. This would involve the data like:

a) What are the platforms it would support like mobile, tablet or desktop

b) Which technology and platform you are comfortable with

c)What are the must-have-in features.

d)What can be the potential issues to be faced during the project.

-This stage can be concluded in one to three meetings in a week

3)Decide upon the target audience

-It is one of the crucial steps to define upon the customers who will be using the product. Analyzing the target audience gives an in-depth understanding of their usage pattern which helps them to acquire new clients.

-Markets surveys, demo testing are some of the ways through which the customer’s data is collected. These details help in designing the pathway for the users on how they use the product, what they like and what they dislike in it. Then, accordingly, the marketing team can plan their activities to attract a greater number of potential consumers.

4)Competitor’s Analysis

-If one wants to stay growing in the market then it is must to have knowledge about what the competitors are doing like what products and services are, they are offering and at what cost, what is their delivery time, what is the customer’s review and feedback for their service, etc.

-These details help to understand the ongoing market trend, what is the strategy they are using to handle the competition, and most importantly, it gives you a clear idea about the niche which one can fill by meeting the needs of the customer.

5)Project Documentation

-Once all the discussions are made on what are the gaps to be fulfilled and how the specifications of the project are decided and documented accordingly.

-It consists of the details of all the individual modules, about their technical and financial requirement.

-The flowcharts give the visual presentation by showcasing the stepwise flow of the processes and how the users move to the next module and guide them to switch to the next screen page of the website.

6)Developing Wireframes

-It is a blueprint where all the elements of the website are placed at the respective places and pages of the site. Also, can be called as one of UI/UX design service which the company provides to the client before starting for final development.

-The client can have a look and suggest any further changes, comments are noted down, and accordingly, the adjustments are done.

-It is a must to approve the Wireframes before proceeding ahead.

7)Finalize the design

-Nowadays people prefer to have simplistic yet beautiful and functional designs which fulfill their basic requirements and offer the users something unique to experience.

-Design includes several elements like color, font, typography, the logo of the company, and many other static, dynamic, and animation elements.

-Design is one of the important parts of software development and this is what will be visible to their user and it takes around 10% to 30% of the total estimated budget.

8)Technical documentation of project specifications

-The project specification is one of the important documents of the whole project which consists of all the details of the software development, it is the final deliverable of the Discovery Phase.

-It includes the details like what is the main purpose, who are the target audience, what will be the business modules for different business process, who all we are responsible for the project and at what stages, the scope of the project, design screens, navigation path, what technologies to be used with their details and similarly all the details related to the project.


1)Establish the master plan of the project

-It gives you complete details about the step-by-step procedure, the timeline, the final goals, the deliverables, the resources to be involved, and all the factors are placed at once which gives you a blueprint that how the idea will be converted to a successful launch.

2)Reduces the risks of failure

-When both the parties, the development team, and the business owner are clear about the company’s goal and their roles, it reduces the chances of failure of a project or missing the deadline or any kind of risks by almost 75%. 

-Planning done at the Discovery phase also reduces the overall cost of the project by 50%.

3)Develops Trust

-When more and more communication happens during the discovery phase between the development team and different teams of the client like marketing, sales, technical, etc., it fills in the communication gap, clears the understanding, and develops a two-way trust between them.


The above points state that the discovery phase is a crucial stage and cannot afford to be missed or else can lead to not-so-good repercussions. Custom Software Development Services India has hands-on experience in the discovery phase and very well understands its benefits. Thus, one can easily get in touch with their exclusive team to scale up their business by converting their idea into a successful launch in the market.