How E-Commerce Brands Survived Covid?
E-commerce Successfully Beats Covid Impact
Corona emerged as the most dreadful pandemic. The threat of corona is increasing day by day in India. Due to this, the country is not only facing social but also economic damage. Today every citizen of the country is anxious due to the economical disorder. Corona broke the Indian economic situation as well as triggered mental and physical trouble for the people. The Government has taken various initiatives for the welfare of the people. The standardized lockdown rules across India and the growing hesitation among consumers to go outside and shop for essential goods have tilted the nation towards e-commerce.
The craze of online shopping is increasing in the country and it has created many types of platforms for people. Today there is hardly any corner of the world that has been unaffect by the internet. E-Commerce is India’s fastest-growing commercial segment. The Indian e-commerce market is expected to grow from US $ 48.5billion by 2018 to the US $ 200 billion by 2026. This growth has been accelerating by increased access to the Internet and smartphones. In general, the Indian consumer is more aware and connected than ever before. Consumer behavior patterns in India are changing and at the same time, Indian consumers have traditionally moved from savers to spenders. With brick-and-mortar shopping on pause, a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. This covid brings a tremendous e-commerce success because this is the time where industry focuses to help the customers instead of profit. The thing that successful e-commerce companies will always do is to continually build trust, and that starts with the language you use and the experience they create.
Bewakoof is a brand of stylish fashion that provides the chic, modern Indian with innovative and highest level clothing. The company agree to start concentrate on items that were required during the lockdown era like t-shirts for girls and boys, shoes, hoodies, shoes, etc. Bewakoof has tied up with brands like Campus Sutra which provides these required items.
Bewakoof conducted a survey and found that there was a shortage of production of masks for the people to use, bewakoof’s production units were shifted towards these products instead of t-shirts for men or such daily items. They had enough stock for the same. They were ready to provide people masks as a safety kit. Bewakoof mainly focuses on user experience due to the change in taste and preference held by Pandemic. Another brand which got success in this covid is Soxytoes which provides quality and affordable socks to your toes. The brands’ current product range includes noticeable socks, performance-enhancing athletic socks, health socks for diabetics, no-shows, and socks especially engineered for travel. They focus on natural essentials for manufacturing socks to help in healthy and moisturize the feet. They have prioritized procuring protective masks for employees. Scouted for alternative suppliers in addition to increasing safety stock levels of goods.
There is an underlying concern in society about a pandemic blowback in the midterm. The increased focus on personal hygiene and social distancing will encourage continued online shopping, reinforcing behavioral change in the longer term. Those who recently invested in digital platforms with an online presence are also trying to survive. These days, technology is enabling working-from-home, impacting communication with friends, colleagues, and family, and becoming an integral part of online shopping. Every seller is seeking to provide a better customer experience and showcasing their products through virtual formats. Brands should adapt their tone of voice as per the context and avoid being sarcastic or cynical at these times. E-commerce players seeing a surge in volume will do everything in their power to retain their newly acquired customers through loyalty programs, subscription models, promotions, and expansion of the product range.