How Has Samsung Gained So Much Popularity In The Budget Segment Of Smartphones In India?

How Has Samsung Gained So Much Popularity In The Budget Segment Of Smartphones In India?

India houses the second-largest smartphone market in the world, with more than 400 million smartphone users. Previously, Samsung, South Korea – based tech giant, had lost its place in the budget segment of the Indian smartphone market. The company was unable to compete with the cost-effective pricing strategies adopted by some of the other competitors like Xiaomi and Realme.

Nonetheless, recent statistics suggest that Samsung is making a strong comeback in the smartphone market by overtaking other brands. Q3 reports in 2020 establish the fact that Samsung led the Indian smartphone market with 24% shipment share.

This Samsung latest mobile has been one of the bestselling models in the Indian market. Moreover, some of the Galaxy M series models have played an instrumental role in reviving the company’s position amidst strong competition.

Samsung has been making significant strides forward as it launched 7 phones in June 2020 out of which 3 models are priced under Rs.10,000. Now that individuals are buying smartphones for online education, digital payments, and such, these budget phones have been strategically priced, focusing on mass buyers.

Best Samsung smartphones under 10000 INR

While Samsung’s popularity has been bolstered over the years with offerings under the premium segment, the following are two of the best Samsung smartphones, priced under Rs. 10,000 that has recently found favour among buyers –

  • Samsung Galaxy M11

Launched in June 2020, New Samsung phone Galaxy M11 sports a 6.14” display with a screen resolution of 720 1560 pixels.  It is equipped with the Snapdragon 450 processor that ensures smooth performance even when several applications are running together. This model is packed with a 5000mAh battery offering users with up to 2 days of battery life.

Although it’s not ideal for gaming, it makes up for that with its efficient performance concerning daily work-related activities. This model is the perfect option for students who want to purchase a device for online classes.   

  • Samsung Galaxy M01

Similarly, like the Galaxy M11, New Samsung phone Galaxy M01 was launched on the same date. This is one of the best phone under 10000. It comes with a 5.26-inch display with a screen resolution of 720 x 1520 pixels. It is powered by the Snapdragon 439 processor and packs a 4000mAh battery.

Hence, this device provides individuals with optimal performance and stable battery life. This model is priced at Rs.9999 and is ideal for individuals who are in the quest for a stable, pocket-friendly smartphone.

Now, irrespective of their price, paying a lump sum amount to buy a smartphone can be a challenge, especially for students. More individuals are, thus, now opting for innovative financial products such as the Bajaj Finserv EMI Network Card to make payments affordable. This card comes with a pre-approved credit limit of up to Rs.4 lakh and has a hassle-free application procedure.

Moreover, the Bajaj Finserv EMI Network has thousands of stores in over 1900 Indian cities under its umbrella, allowing individuals to purchase a wide range of mobile phones with zero down payment.

This NBFC also provides individuals with pre-approved loan offers on an extensive range of financial products like credit cards and loans. These offers make the task of applying for these credits simpler and hassle-free. Check your pre-approved offer in 3 seconds by simply entering your name and mobile number.

Walk into any of the various partner stores and bring home the Samsung smartphone of your choice by converting your purchase into easy EMIs.

feronika