10 Amazing Perfume Boxes Hacks
The prominent companies operating in the perfume industry know well that it is not just the amazing fragrance that matters, but the way it is delivered and presented also matters. Normally, delicate bottles are utilized for holding perfumes to showcase their uniqueness. However, well-designed and exclusive perfume boxes are surely required to make the clients feel that they are purchasing exclusive products. So, stop relying on some simple and ordinary packaging and invest in amazing designs that increase the existing worth of your perfume products. Read this write-up in order to learn the ten most amazing hacks for designing exclusive perfume packages.
Front-facing die-cut window:
It is perhaps the most amazing design one could ever imagine for the custom perfume boxes. This sort of design requires you to take the help of die-cutting technology. For this customization, cut the front-facing side of the packaging in a particular pattern. After that, you need to substitute that cut part with a transparent PVC sheet or window. With this type of design, you will be able to provide the visitors with a clear view of the perfume products. Not just that, but it will add a certain level of sophistication and beauty to the box. So, get your fragrances appreciated by a larger buyer pool with this stylish and unique design.
Slot in some amazing colors:
Various combinations of colors can be slotted in the design of your packaging to augment the visual prominence of your perfume products. But, before you decide on indulging in the pool of hues, make sure you understand the nature of scents well. In case your scents are producing a floral aroma, it would be vital for you to include some bright and attractive colors. However, some mature hues, such as gold, black, and silver, work well if you are eyeing to complement the premium nature of your scents. Such types of complementing hues play a critical part in alluring the visitors’ eyes.
Induct custom inserts:
Telling the clients that you are taking immense care to deliver the delicate perfume products safely improves your overall impression of them. The best way is to induct some custom inserts and holders inside the perfume packages. They have a built-in feature to hold the delicate perfume bottles steadfastly in one place and not allowing any lateral movement inside. Due to these add-ons, the perfume packages assure that no damage reaches the inside contents. There is nothing attractive in this world for the customers than to receive their items safely and securely.
Novelties on the surface:
No doubt, the appearance of the packaging matters the most, but it is highly unwise to ignore the other sensory experiences of the clients. You would be surprised to know that the tactile or touch experience of the packaging entices the customers more than even the visual appeal. The visual aspects of the box only invite the people to take a cursory glance at the items it is holding, but it is the texture that drives the sales. Thus, it is the best idea to make it innovative with the help of textured coatings such as raised UV or soft-touch.
Give them an artistic shape:
The shape of the packaging goes a long way in exciting the customers and promoting positive word of mouth about the products. Unfortunately, the manufacturers are not realizing the significance of the box shape and rely on the same rote shapes. The scents that come in ordinary packaging shape no more interest the people; rather, they repel the clients away from them. Be a bit unconventional in your approach while deciding the shape of your perfume packages and customize them in an artistic shape that gravitates more and more people towards your fragrances.
Spend on quality materials:
Investing in quality materials is the essential step in designing impressive perfume packages. This is because high-end materials assist in imparting quality to the packages and can undergo the desired designing style on them. The materials you are going to select for holding the perfume bottles tell a lot about the exquisiteness and expensiveness of the scents, so make sure you opt for the sturdy cardboard material. This material is eco-friendly and keeps the overall damage restricted with its durable properties. It augments the life and aroma of the fragrances by restricting and limiting their dilution and evaporation. Above all, it helps in retaining the customers’ interest since it speaks the luxuriousness of the scents inside.
Clean and simple design:
The lone thing that could be enough for the failure of your perfume products in the market is the designing of their packaging in a complex way. The industry is full of manufacturers who still think that they have to blend a number of different colors and mix up some intricate patterns in order to beat out their competitors. However, this kind of approach only leads up to the production of visual noise that is too much and limits the exposure of customers to the original message. Thus, we recommend you opt for simple and minimalistic designs as they do not seem visually unpleasant and directs the right message to the target market.
Complement with inspiring taglines:
The taglines are the unique catchphrases that are used in the effective endorsement of the products in the market. Slotting in some catchy taglines is the perfume packaging design is the best way to set your scents apart from the competitors. Currently, the top brands are using several taglines that are turning out to be quite famous in the market due to their invoking of special and passionate experiences among the customers. So, print the perfume packages with some appealing taglines in order to present your scents in a sophisticated style.
Be impressive with the artwork:
In these modern days, you need to design the perfume packages with impressive artwork so as to appeal to and excite all the visitors in the store. Select the inspiring patterns for them, such as woody, earthy, floral, oceanic, etc., depending upon the aroma of your perfumes. Similarly, go for the illustrations that precisely match the product description and indicate the flavor of the fragrance. Aside from that, you could slot in some high-quality images concerning the scents or specific brand ambassadors to win the hearts of the target audience.
Out-educate the competition:
A cursory look at the retail aisle will make it clear to you that the market is flooded with a range of similar products with similar features. There may be some other brands manufacturing the same product as yours and offer it in a similar price range as well. This is where you need to differentiate yourself and beat the rival competition in order to win the maxim number of sales. The best idea to make it happen is to out-educate your competition through the perfume packages. Print them with the QR codes, coupon codes, and other technical details concerning your fragrances so as to enable the clients to differentiate you from others.
The attractive and appealing perfume boxes are the need of the hour to invite the attention of every customer towards your scents. Using minimalist designs with an impressive die-cut feature is a sure way to get all the eyes focused on your items in competition to some other similar items.