USANA: The Cellular Nutrition Company has been wowing the industry for nearly three decades, and this year seems to be no different.
Rounding out a stellar year for the world-renowned provider of supplements and nutraceuticals, USANA Health Sciences has both literally and figuratively brought home the gold and is charging full steam into 2021. The company’s stock prices are soaring, they are giving back even more to the community, and both their products and their leadership are winning awards.
Soaring Stock Value
After Monday’s trading closed, January 25, 2021, USANA Health Sciences Inc. (USNA on the NYSE) was up another astounding 3.33% and now has a market cap of approximately $1.88Billion. Equity.com previously reported last week, USANA’s Wednesday January 20th share price “Soars” 3.01% closing at $84.85 per share and, at the time giving it a market cap of $1.79Billion. By Monday’s opening we saw a share price of $86.66 and by the end of the trading day USANA closed, up, at $89.56 per share.
USANA Health Sciences Inc is a U.S.-based company. From its headquarters in Salt Lake City, UT it reaches out across the world, with products being sold in 24 different countries through a network of independent distributors, and the majority of its revenue is generated from markets outside the United States. USANA is a component of the S&P 600 index and a Russell 2000 component. Russell’s indices differ from traditional indices like the Dow Jones Industrial Average (DJIA) or S&P 500, whose members are selected by committee, because they base membership entirely on an objective, rules-based methodology. The 3,000 largest companies by market cap make up the Russell 3000, with the 2,000 smaller of those companies making up the Russell 2000. This is a simple approach which gives a broad, unbiased look at the small-cap market as a whole.
While USANA is principally engaged in the development, manufacture, and distribution of science-based nutritional and personal care products, they also sponsor Olympic Gold Medal winning athletes, and have a local charity called Kids Eat—USANA Kids Eat feeds 56,000 Utah kids facing daily hunger.
USANA is headed by CEO Kevin Guest, touts 1,909 employees, and owns a number of product lines including: Essentials, having core vitamins and minerals delivered with patented processes to increase bioavailability; Optimizers, supplements formulated to target specific health needs; Mood & Relaxation, for rest, calm, and occasional stress relief; Foods & Energy, with shakes and energy drinks for energy throughout the day; Celavive, high performance skincare products and new to the scene; Oral Care, with an oral probiotic and a non-fluoride, whitening toothpaste featuring ADP-1, a postbiotic that attracts impurities in your mouth.
Their demonstrated and continued commitment to developing new and innovative products and technologies may have something to with the rallying around their public stock. In December DSA recognized their 2020 award winners. The category for Product Innovation went to USANA Health Sciences for their USANA Oral Care line. The requirements for the prestigious award included: illustration of how the new product is a “game changer”, leverages leading edge technologies, has clear value-added features and benefits, and the potential to result in significant customer acquisition and/or market penetration. In addition, USANA was listed with other giants among the top 25 member companies for U.S. Net Sales.
“Receiving another award for another amazing USANA product is a wonderful way to end 2020,” said Dan Macuga, USANA’s chief communications and marketing officer. “Like so many of USANA’s innovations, our Oral Care line is truly unique—the products are like nothing available on the market today. Congratulations to all the departments that worked so hard to develop these two amazing products.” Joseph N. Mariano, president of the U.S. Direct Selling Association (DSA) was quoted at the event saying, “Direct selling continues to be a proven market strategy that provides real value to consumers, entrepreneurs, and corporations.” In light of what we have seen with USANA stock prices over the past week, it seems that market investors agree.
It is no wonder the winner of such a prestigious honor is very highly regarded by those she works with. “Jessica is dedicated to her work, and we are so lucky to have her at USANA,” said Ashley Collins, USANA’s executive VP of marketing. “I have worked with Jessica for nine years and have enjoyed watching her grow into the businesswoman she is today. When she sets her mind to achieve something, it always gets done. Jessica is a true inspiration. As a strong, female leader, Jessica is destined to reach amazing heights.”
With more than 15 years of public relations experience, Jessica leads USANA’s marketing and social media departments, as well as the company’s product portfolio team. Until earlier this year, she was also responsible for USANA’s PR division. PR moved under a different department when a business decision was made, and Jessica helped ensure everyone involved was able to quickly adjust to the change. Jessica helps lead business partnerships, implement new product launches, develop influencer marketing strategies, and design holiday gift guides. She has launched over 20 new products for USANA over the past two years, including the Celavive Skincare line and the Oral Care line.
USANA (NYSE:USNA) prides itself on providing consumers the highest quality nutritional products in the world. From its award-winning supplements to its innovative skincare line, USANA has proven for more than 25 years why it’s a company you can trust. How about giving us a try? Shop at USANA.com or learn more at whatsupUSANA.com.