3 of the Best SaaS Marketing Strategies for Continous Growth
You may not know where to start or how to keep the momentum going when marketing your SaaS product. But luckily, there are plenty of techniques that can help you reach the right clients. Here are three of the best SaaS marketing strategies for continuous growth.
1. Create Compelling Content
One of the best ways to get people to see and learn about your product is to have intriguing content. Your product is digital, so your digital presence should draw in potential customers. If you are consistently creating great content, customers will be more likely to stick around to see what’s next.
Once you have intriguing content, you’ll need to optimize it. This is where SEO comes into play. When you first start, your website might not come up in search engines. But as you create more content with SEO keywords, your site can begin to climb to the top of the search results. SEO for SaaS businesses is a key factor in developing long-term marketing strategies and growth.
When you are building and marketing a product, you will want to take the time to do some research. This time spent before creating campaigns can increase the growth of your client base in the long run.
To stay ahead of the game with your SaaS marketing strategies, you should reserach your direct competitors. This research will be helpful when choosing which SEO keywords to use in your content. But it will also give you a glimpse of what your competitors are doing well. You can then develop strategies to draw more customers to your product.
When you are marketing a product and creating content surrounding it, you want to make sure that it is getting in front of the right audience. You will also want to investigate what clients want from your products. This is where customer research comes in handy.
Customer insights will not only help you build your product but will help you identify client leads too. Once you conduct your research, you will know which audiences to target in your SaaS marketing campaigns.
When your product gets in front of the right eyes, you will begin to see an increase in people signing up for your demos, subscribing to your products, and interacting with your content. If you notice that your marketing campaigns are not gaining clicks or new clients, then you’ll know that you need to regroup and reassess to find the right client base for your efforts.
3. PR Approach
Retaining customers for your SaaS product can be challenging since they can’t see a physical product. They have to trust that your product is worth subscribing to and using. When creating your long-term SaaS marketing strategy, it’s worth it to think about using a PR approach.
Instead of just using social media channels and SEO, you should get real people and publications to talk about your product. Some of the places you should get your company featured in include:
You can either create guest posts in these spaces to talk about your product in more detail. Or you can have these outlets create pieces about your product. You can even ask clients to write guest pieces for your website.
Using a PR approach will help your company keep its name at the forefront and pop up in search results more. The more outlets people see your product on, the more likely they will be to give it a try themselves.
Thinking in a strategic PR mindset can also help you continuously market your product in slow periods. Maybe this is post-launch or you’ve noticed you aren’t seeing as many hits on your website. Thinking about being featured in more creative spaces will help avoid slow periods and keep your name at the forefront of your industry.
SaaS marketing isn’t as simple as writing a couple of blog posts and sharing them on social media. You want to create a strategy that results in long-term growth for your company. Using these marketing techniques can help you find the right audience and gain loyal clients that enjoy using your SaaS product.