Steps to Write Accurate Company Information
Company Information Website is defined as a professional introduction aimed at capturing the attention of the reader and informing him about the company concisely. It is designed to make a powerful impact and an excellent first impression on potential investors or clients.
Company information that is written with care acts as an opportunity for the company to differentiate itself from the crowd. It acts like a resume that helps to establish the credibility of the business in the market.
What is Company Information?
Company information website is actually a summary of all the relevant elements of an organization. It is in the form of a statement that describes important information about the business. Company information is a marketing material that serves several purposes.
It is created for potential customers, stakeholders, suppliers, financial institutions, government regulators, and potential investors. Concise information is often posted by most of the organizations on their websites so that interested parties can make a brief assumption from the given disclosure.
What to include in your Company Information?
A Company information website includes information like:
Company Details: The necessary information about the company, such as a brief overview of the business and contact information.
● Company Name
● Company Address
● Contact Numbers
Descriptive Company Details: This is where you get in-depth information about the company and what it stands for:
● Established Date
● Description of products and services
● A brief overview of history, growth, and development
● Client Portfolio
Company Recognition: In this section, you will get all the noteworthy information that a company has accomplished or received.
● Media/news recognition
How to Write Company Information?
1.Start with what you do for others: A company information website is just like other kinds of business writing. If you want to be in the spotlight, lead with what’s in it for others when they do business with you.
Think about your company’s one sentence branding statement as It cuts through the mess and hooks those who might be your next customer, partner, or employee
2.Add Value Statement: Now that the reader is acquainted with what your company does, it’s time to delve into how your company does it.
Here, you can add things like your vision for corporate responsibility or some community organizations you’ve worked with and what is your mission or goals for the future.
All you have to remember is, this shouldn’t be an exhaustive list, just enough to pique curiosity.
3.Contact Information: Contact information is vital for any company information website. Virtually all website information either commence online or end up there at some point in the future.
Contact information not only helps people take action on your website but also contributes to your visibility in local SEO.
Generally, this includes phone, URL, and email.
Fax looks increasingly starchy, so leave it out unless it’s a recognized standard in your industry.
4.List Out Some of Your Top Clients: Whether you’re in B2B or B2C, everybody wants to know that people “just like them” have had satisfaction with your product or service.
B2B companies have benefits since they can easily choose the most abundant, wealthiest, or most prestigious company they’ve worked within B2C, exactly who your “top clients” require a little interpretation.
What percentage of customers say that they are happy? What percentage of customers are repeat customers? Or What is the significant factor customers have in common?
This information can give you a sense of scope, even if you don’t have a significant name endorsement.
5.Hit them with Testimonials: The real testimonial can add a sense of personality to your company website, letting it do double duty as a lead magnet that might drive people to interact with your brand.
In B2B, your best testimonials are probably associated with your most prominent clients.
Remember to try to select a review from either the most authoritative person, such as CEOs, the most well-known author or leader, or the one who most closely matches your ideal buyer.
Look for short, pithy quotes from customers that align with your brand values and underscore your top benefits.
All in all, a company website shouldn’t have more than three small testimonials.