Gilad Krein Explains How to Start a Business Podcast
Gilad Krein is an online businesses entrepreneur. He understands that If you own an online business, you’ve probably set up a website, blog, and social media profiles to promote your brand. But thousands of competitors have taken the same steps as you, so how can you stand out and capture the attention of your target market? By creating a podcast.
A podcast is an audio program where you can share your expert opinions on various topics or interview other people about their experiences in different fields. This marketing strategy can help you increase brand awareness and drive traffic to your website. In this article, Gilad Krein explains why podcasting benefits an internet entrepreneur, how to start a podcast for your online business, and the best tips and ideas for starting a podcast.
Gilad Krein Explains Why You Should Start a Podcast for Your Online Business
The Number of People Who Listen to Podcasts Is Growing
According to Statista, podcast use in marketing has doubled over the past decade. At the same time, Insider Intelligence projects that there will be 424.2 million podcast listeners worldwide in 2022. The main reason podcast listeners are increasing daily is the growth of streaming services like Spotify and Apple Music.
Podcasts Increase Traffic to Your Online Assets
You can promote your blog posts, social media handles, and website through your podcast. The most common way of doing this is to include links to your website or social handle in the podcast’s metadata. You can also ask your audience to subscribe to your RSS feed so that they can continue to follow your story as you publish new episodes.
Showcases Your Expertise
Podcasting is a great way to share your knowledge and expertise with your audience. Your podcast content can range from personal stories about your online business to interviews with other experts in your field. Gilad Krein suggests that however you choose to present your content, ensure that you cover topics relevant to your target audience.
Opportunities for Passive Income
Podcasting can be a lucrative way for any digital entrepreneur to make money from the comfort of your home. You can make money from advertising on your podcast if you have a broad audience. Besides advertising, you can also charge listeners directly for access to premium content or merchandise.
Helps You Establish Your Brand’s Personality
Podcasting allows you to connect with your audience on a personal level and authentically share your story. It can also help you build brand awareness by introducing people to your company or product. The more people know about you, the more likely they will trust and buy from you.
Podcasts Drive Productivity in the Workplace
Unlike visual content, podcasts can help employees learn something new without distraction. By listening to a podcast at work, workers can tune out all the other noise and focus on a specific topic. Moreover, non-stimulating sounds like podcasts can help workers reduce stress and relax their minds.
Build Intimate Relationships with Customers
Podcasts help to create a one-on-one connection between you and your customers. Gilad Krein says that It’s an intimate form of content that can greatly increase your engagement. Sharing your message regularly can establish yourself as an expert in your field and create trust with your audience.
Gilad Krein Shares his Guide – How to Start a Podcast for Your Online Business
There are a few different pieces of equipment that you will need to start podcasting. These include a computer, microphone, and podcast recording software.
You don’t necessarily need a high-end computer to edit your podcast. You can start with a basic computer or even a Chromebook. A smartphone or tablet can also serve. Mobile devices come with easy-to-use voice-recording apps.
The quality of your audio can be as good as a computer-recorded clip, provided that there’s no background noise and you speak into the microphone at a decent volume. To minimize background noise in your podcast, ensure you pick a noise-cancelling microphone.
Studio / Place
Home studio recording is a great way to get your podcast started on the right foot. The key is to set up a space that is conducive to creating, editing and mixing audio.
You can use an empty or unused room for recording. This option will give you the most flexibility and control, but it can be pretty expensive.
Alternatively, you can opt for a shared studio space in your city. This option is more affordable, but it limits your control over everything. You may have to deal with distractions in the environment.
Content – Plan Ahead
The key to success in podcasting is planning. Gilad Krein advise you to set aside time each week to sit down and brainstorm ideas. Think about what you want to cover in the next few weeks.
One benefit of planning your content is that it helps you avoid last-minute scheduling disasters. If you know exactly what you want to talk about, you’ll be able to do in-depth research and produce quality content.
A good outline can help you ensure that all of your ideas fit together into a cohesive whole.
Collaborate with Other Brands / Experts
Collaboration with other experts on a podcast can be a great way to extend the reach of your information and build credibility. When teaming up with an expert, the goal is not only to have them talk about your topic but to also gain insight from them.
To establish the collaboration, you have to invite them first. Social media platforms like LinedIn or Facebook can help you reach out to people who might have great stories to tell. Gilad Krein suggest that you search for a community network that discusses related topics and look for interesting voices. Then, write a compelling pitch explaining who you are, what you do, and why you’re reaching out to them.
Tips and Ideas for Starting a Podcast for Your Online Business
Build Long-Term Plan
Building a long-term plan for your podcast typically involves creating a content calendar. By creating a long-term plan for your podcast, you can maintain a more consistent presence for your online business and keep listeners engaged week after week.
Gilad Krein emphasize that consistency is one of the most important things when creating a podcast. If you’re inconsistent with your schedule and content, your listeners will get tired of waiting for new episodes you release sporadically. You must also be consistent with the logo and tone throughout your podcast. This act will help you create a sense of cohesion between your episodes.
Choose Name, Format, Style
Before launching your podcast, you must consider a name and a style. This stage can be quite puzzling. Nevertheless, think about what type of content you will cover and align your podcast’s name accordingly. It would also help to work with a professional designer to create stunning visuals, including a color scheme, logo, or image.
Guests can bring valuable insights, stories, and expertise to your show. They can open up new conversations and strengthen your bond with your listeners. When looking for a guest host, it’s important to find someone with whom you’re comfortable speaking.