9 Killer Strategies To Engage Your TikTok Audiences
TikTok continuously grows massive from its existence. A short video reaches people effectively because people choose them instead of the longer ones. However, people loop them multiple times in a day. The population of TikTok has increased to 1.1 billion in 2021. Due to the covid epidemic, people reside at home and seek entertainment to relieve stress. Not all rely on TikTok for recreation. Some surf for the opportunities to start a small business. Brand owners use this platform to spread awareness of their products. Engagement rate measures the amount of engagement a video requires.
TikTok directs every worthwhile content to reach the audience in a specified time. Content serves as a foundation in TikTok because it is the way of delivery in a video. A successive content strategy lies in the innovations which are about to be made by people. TikTok User engagement calculates terms called likes, views, and followers. Most experts agree that the excellent engagement rate lies between 1% and 5%. However, they depend on the industry, audience type, and style of the content about to be published.
The upcoming consecutive terms help you gain a better user engagement on TikTok:
1. Utilization Of For You Page
What is For You Page on TikTok?
The term itself specifies that it’s an option for you. Usage of For You Page on TikTok is as practical as authentic content. In TikTok For You, Page is the landing page when you enter the platform. You come across some curated video feeds from people who you aren’t following. The TikTok algorithm judges the past interactions of users and lists videos on the For You Page. It considers that the populated videos are the videos that you are interested in.
How can you optimize content to For You Page?
Content placed in the For You Page is considered a massive success in this app. It means that your content has made a revolution in reaching people. Innovative content placement in For You Page is achieved by the three ranking factors:
User-Interactions – User interaction decides your content can reach an audience. Without an audience, there would be no social media. A proper interplay is the beginning of a long-term relationship. At times, audiences may get converted to followers if your content delivery is unique.
Video-Information – Captions, detailed descriptions, hashtags, and sounds serve more on content. For You Page optimization is necessary for a person who is awaiting exposure. If you are using trending hashtags or music, you are likely watchable by the algorithm.
Device-Settings – Location and languages are the main attributes because it guides you the way towards picking contents. To reach a global audience, you must develop a tactic of generating worthier content. Not every person is looking for fun. Some reach an audience through popularizing brands.
2. Promote Your Hashtag Challenges
Hashtags let your content circulate among the populated people. The main aim of a hashtag is to provide you with content visibility. Hashtags help your video to get placed on both For You and discover pages on TikTok. A piece of content and hashtags are the perfect combo for a video. Content without hashtags is like a fish without water. However, some may question why hashtags are so important. We will discuss why they are essential.
Why hashtags on TikTok?
Hashtags intensify the reach of the content. Hashtags establish your content by reaching relevant audiences with an increase in TikTok followers count and improves your visibility. Relevant audiences are the people who follow the hashtags that match your content. It provides an opportunity to win audiences with the content and allows reason to follow. Hashtags extend your content visibility beyond the existing followers.
Some popular hashtags can relate to the industry you are looking for. Branded hashtags can help ensure that your product does exist on the TikTok field. Using hashtags to surf competitors can find people you aren’t sure about. People follow the hashtags if they are related to their interests or content. Content visibility occurs when those people follow the specific hashtags.
TikTok Hashtag challenges:
Seven tips for building hashtag challenges on TikTok:
- Research on successful challenges
- Generate a share-worthy hashtag
- Focus on the brand and products
- Make it noteworthy
- Pick right audio to content
- Guidelines for a challenge
- Promote the challenge
3. Question And Answer Feature
The best way of interacting with the audience on TikTok is through a Q and A feature. The new feature on TikTok directs you to comment straightforwardly. As it works like a comment section, you can answer the queries of the audience. Mainly Q and A features are designed for creators to answer the question of fans. People from different locations can get access to the feature.
A post response can be in text comment or through a video reply. However, TikTok might include video replies of a Q and A with stickers. A new section in the creator’s profile segregates all the Q and A’s into one place. A bunch of Q and A’s can serve at another location for the viewers to ask questions. Questions and answers are the extensive sessions on TikTok. Q & A denotes the positive response from the audience.
How to activate Q&A on TikTok?
People with creator accounts get access to Q&A features. Make notice that this feature is available for public persons. Creator profiles with at least 10,000 followers are accessible. Here are a few steps to activate the Q and A option. Go to the settings and privacy page, select the creator option by tapping on Q&A. Enable the Q&A feature on TikTok.
4. Stitch And Duet Option
Duets allow users to create an impression among the audience. TikTok duets will enable users to create content based on the initial video. Here, both videos are placed side by side. People can make effective replies to your video of the new version. Share duets publicly to get a massive reach of the content. TikTok duets can be viral because it continues with a retention strategy.
How to duet on TikTok?
Open the video you need, click three dots on the right-hand side of the screen. A menu will come at the bottom of your screen. Swipe to the right until you find the duet option. Finally, now you can activate or deactivate the duet option on TikTok.
Stitch is relevant as a duet. As the name indicates, it merges two videos in a single frame. It allows users to clip and use scenes of other videos in their version. However, the stitch is not enabled by default, so users can decide whether to stitch videos or not. Some ask whether you can see stitches on TikTok. Absolutely yes, you can watch stitches on TikTok.
How to watch a stitch & do a stitch?
- Enable the stitch option on TikTok.
- Surf the video and tap the send arrow, which pops with the stitch option.
- Drag to ends and select the specific 5 seconds in a video.
- Tap the next opportunity and record a video and finalize it with a red checkmark.
Through the discovery page on TikTok, search for the stitches you want to see. Follow the format to watch the stitches, #[email protected] Username can be any account that you wish to see on the stitches.
5. Frequent Posts On TikTok
After crossing every stage on TikTok, post the content with high quality. Maintain a balance of being active on TikTok. Active participation in TikTok is essential because you can make new updates. The capability of pushing high-quality content, in turn, gains you, high followers. Post often to get noticed somehow at a certain point. Recommendations might include posting 1 to 3 times a day.
Posting more videos doesn’t get you a reach. Choose quality over quantity for better circulation of videos. Several discussions prove that posting thrice improves video visibility. Don’t delete the videos if it doesn’t reach audiences. Delay in reach is not about you haven’t produced explicit content. It is about competitive creators across TikTok.
When to post?
Identify where and when the audience is available on TikTok. Mainly understand the time zones of your audiences. A complete analysis of the targeted audience might help you at posting times. A post in a day is minimum and thrice is maximum. Doing so can make your audience realize that you exist. A combo of good quality video and time matters a lot on TikTok.
Best time to post on TikTok 2021
Are you the person trying to grow the TikTok followers? If yes, analyze what the timings that will adapt to your audience are. In TikTok, the population seems to be vast, but you need not worry about the competition. The best strategy can win all the complications on TikTok. Consider on Sundays, choose timings 7 am/ 8 am/ 4 pm. Weekend timings matter because people stay home.
6. Respond To The Audiences
TikTok comments serve as a tool for successive progress. Through comments, you can connect with the audiences or followers. Brand owners use this option solely to clarify the doubts of the customers. Comments are the section that acts as an asset for the creators and audiences. A proper response can bind the relationship to a higher level where audience suggestions can be implemented like a credit.
Brands and influencers can use this option to share the successive reach of the product. Liking and replying has got out of scope. In TikTok, the first thing you have to do is choose the video. The comment box comes up and to the left is a recording button. After that, you would notice the recording screen comes up with a small text box. Start commenting on the brands and influencers you love.
How to utilize it step by step?
In a videotape on the comment, you wish to reply. Suppose if you can answer using a video. Choose the icon of the video camera option available on the left. Record your video and add a comment to the replying video. Finally, post the video. The comment feature is open to all the people who are using the TikTok app. The TikTok For You Page receives more comments as they reside on the trends.
7. Do Live Streams
TikTok platform expands its hands-on live stream option. In the live stream, people can get to know all the actual activities on the live feature. The continuous filming of video with real interaction is live. This live option can make the crowd join in a very fraction of seconds. Though only the person going live is vocally interactable. Other viewers can raise a query using the comment section.
Perpetual way of connecting audiences worldwide. E-commerce is the main factor of the TikTok field. Eventually, brands can create awareness by presenting their products through live broadcasts. Live broadcasts of brands can make an impact on the audiences. As a result, people would purchase the product online. Live viewers have the option of posting comments in the comment section. Also, use the Q, and A feature enabled if you are using the creator profile account.
How to go live on TikTok?
To go live, tap the create option on the TikTok screen. The Create option has access to the live screen. Swipe live for navigation by choosing the topic for going live. Give people a glance about why you are going to live. The title of the screen could overall provide the audience with clarification. Finally, select go live to start the stream. Also, you can change the settings using the three dots when you are on TikTok live.
8. Behind-The-Scene Videos
The act of creating off-screen activities fall under this category. Behind-the-scenes videos can be an exciting one among the audience. Consider an example, and you are doing a small business regarding succulents. The overall theme can make succulents by creating a theme along with the attributes involved in it. What are the necessities involved in making a succulent? Few amounts of soil with a basket is that simple.
Behind-the-scene video can involve natural moments. People love the fact of making real connections. When you organically make the video, it tends to have more views. The best example of behind-scenes may include the off-screen shoot. People behave on actual on-off screens, which the audience love.
People can even like all the flops in a video. Brands can use behind-the-scenes videos to cover up the audience. Another example is a fashion blogger’s experience. When they shoot for the accessories, they carry them. People tend to watch the videos when you add specific things to a bag. It also can include the teammates, items, or even the messy workspace.
9. Generate Captivating CTA’s
CTA is a text format that acts as a button when you click it. Set CTA’s so that it encourages visitors, followers, and customers to come to the site. You can even add important actions like install now, sign in and call now. It tempts people to click on the button-like feature. Add proper CTA’s to videos solely as social proof. A wide range of exposure is gained when you use CTA’s in your content.
Also, CTA ads are available to a set of advertisers. CTA can play on influencers to identify the marketing platform they need. CTA’s can help you directly to set influencer campaigns on TikTok. A viral video is a part of promotional efforts. CTA buttons link marketers with the influencers who post viral videos on TikTok. Here, advertisers pay directly to influencers for their sponsored posts.
Call to action directs as a tool for sales. CTA could help buyers to the next phase of the purchasing process. Customers need a CTA to take notice that a product exists. Advertising is all about developing sales for the products. So, it is essential to generate CTA for the videos you create.
User engagement among every platform is critical to maintaining long-lasting relationships. Try to update content regularly to prove that you exist around people. The overall nine hacks can help you acquire a considerable number of audiences across your profile. Get used to the facts and gain more user engagement among this broad population.
Anne Joseph is a passionate social media writer working at Bauxite. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.