When I first joined Creative’s blogging team in January 2017, I loved their writing method. The entire marketing team used to sit in conference over every month share ideas on what to pitch next.
The method was extremely innovative creative and collaborative. Of course, it was also often a matter of guess-and-check. While we were in the brainstorming session, I used to give topics on which I preferred writing.
Gradually we developed a pulse for understanding what viewers liked and what topics used to get maximum views, likes and shares. This was a surprise to see how our organic traffic doubled since last three years.
So question is how we did it?
SEO helped us find the maximum searched topics related to our business and depending on current scenario. Every single person from the digital marketing team was given individual topic be to write upon. This have us unique content and bake styling. We started targeting on more keywords than we used too to get SEO company in search engine visibility as much possible.
We used to take help of experts to spark creativity while ensuring posts are still keyword-driven.There were moments when I was almost black and forceful opened to quit writing.
If you’re feeling frustrated by a topic you don’t feel comfortable writing about, don’t hesitate to reach out to experts. So even I approached my CIO and CEO and took their thoughtd Their passion for the subject will fuel your desire to write the piece from a more human angle.
Reading interview of popular leaders in your industry enables to synthesize complex psychological issues and translate them into tactical strategies for market.
The leaders often explain critical cases in much easier way with their experiences. Following them helps us achieve our business goals at a full pace.
Including feedback and comments from readers can also give you a competitive advantage in the SERPs.
It not only benefits you with respect to search engines, but when someone reads you article and read the number of comments on it, they feel the blog is really interesting. With the mob pshycology, reading comments and acting according to what others say always has major votes.
Showcasing clients, teams positive feedbacks and testimonials also add to your web reputation. People read others feedbacks and act accordingly. These positive feedbacks can not only get you traffic, but decrease your web page bounce ratio and increase your chances to conversion.
Engaging with readers in real life whenever possible.
The inspiration and creativity I felt that day derived from my in-person interaction with my reader. As I mentioned earlier, positive feedbacks and comments on your SEO content plays well. So does appreciating their feedbacks, replying with a thankyou or working over the suggestions given by them also helps in developing user loyalty and a sense of interest towards our content.
Of course, it’s not always possible to set up a call with a customer, but there are plenty of other options for engaging with readers.
Your website analytics and creativity can, indeed, work hand-in-hand with the above tips. It’s not possible to achieve all on day one. But you can start with one of the tips from the above and see the difference in your website traffic analytics.